Creative Writing

I love words.

Few things give me more pleasure than a carefully crafted sentence, or a beautifully sculpted script.

I’ve written countless award winning ads in every medium imaginable.

Not so short-films for Johnnie Walker and Chivas, an ‘Integrated Christmas Blockbuster’ for Boots, press ads for Nike, TV ads for Vodafone, (yes, award winning tv ads for Vodafone! Not an easy feat) twitter posts for Amnesty, BBC interstitials, the list goes on.

The Johnnie Walker ad even became the inspiration for a Amazon Prime documentary. (Cameo role: 01:15:00 )

Hundreds of pitch winning brand campaigns (and the roof-raising manifestos) for the likes of BA, Vodafone, Boots, The British Legion, Sipsmith, Mondelez, Santander, Costa Coffee, The Gym Group…

And at least 10 or 15 end-lines that are currently in use around the world for various brands.

I’ve also written a Cannes Grand Prix winning press campaign that didn’t have any headlines or copy, at a time when award winning press ads only had headlines and long copy.

I’ve written numerous industry articles for every major advertising, design, and film production magazine you can think of. As well as The Guardian Newspaper’s Creativity Masterclass workshop.

I’ve written a TED talk on the dangers of misinterpreting forensic science, together with the Cannes winning press and cinema campaign that raised £1 Million to fund a new forensics lab at UCL.

And a whole bunch of other talks on creativity and innovation.

I’ve co-written a best selling book about creativity and its importance in everyday life. Which has now been translated into Chinese and Turkish.

I’m also half way through my first novel. And my second book about creativity. This time making the case for it being an essential life skill, rather than a luxury.

I’m endlessly curious and passionate about power that creativity has to bring about positive change.